Late last year, I was asked to take a look at British artist Mark Alexander's website to see if I could work out why it was not ranking in Google for some simple terms.
Despite making huge changes to the site and working on everything I could think of, Google still hates it. As of September, the site does not show anywhere for 'Mark Alexander artist' 'Mark Alexander art' and combinations of these terms. However, he settles nicely on the second page for the more broad term 'Mark Alexander'.
For the record, there are no problems in Search Console or Lighthouse and I have even implemented some changes recommended in a Google post I initiated.
Now I understand for a term like Mark Alexander artist there will be some competition - mainly from galleries, museums, and his social media profiles. However as you can see from the image below, I have been to the depths of the SERPS and found nothing.
I mean nowhere! Seriously. This appears as though it is some kind of shadow ban. However, why does it rank in its correct position for 'Mark Alexander'. If I was a detective, I'd say this was my toughest case to crack of all time.